Url Shorteners You Should Review For Your Marketing

url shortener review

Looking for the best url shortener service ? I’ll tell you in this url shorteners review.
I’m even going to tell you a secret sneaky shortener i use that generates extra leads, so keep reading.

What is a URL shortener ?

URL shortening is a technique in which a URL may be made substantially shorter in length and still direct to the required page.
How url shorteners work ?
The only thing you need to do is to copy the full URL of a website and paste it into the URL shortening tool to create a short link.

Why do you want to use these URL shorteners ?


Url shorteners became really popular when Twitter came around.
In the world of Twitter, every character counts
and if you wanted to tweet a long url, their was no place left for any text or short description.
So we wanted to shrink URL ‘s into a short URL to have a maximum of characters left for our message.

Masking your long (affiliate) url

A great way to mask or disquise your long (affiliate) link is to use one of the url shorteners.
People don’t see your www.imakemoneywith.com?refid=68661488 and just go to www.imakemoneywith.com by typing it in by hand in the browser.
Or just to keep it nice and short.

Another cool feature why you should use url shorteners is to track your links

Most of these url shortener services will also allow you to track the number of visits with analytic tools, when you shorten website with their tools.
If you post a long URL you won’t be able to track real-time engagement with it or clicks,
but when you shorten a URL you’ll be able to track click-through rates and even track where they are clicking from.

Top List Best URL Shorteners

bit.ly (Bitly)

Bit.ly is still one of the most common used url shorteners, established in 2008.
A very stable free service used by millions per month. They also offer a branded url shortener. And tracking is private.

goo.gl (Google)

Google jumped the boat with their goo.gl url shortener service. -> google shorten url
Main advantage for using this url shrinker, might be that people trust the Google branded url shortener a lot more than other shorteners.
Main disadvantage, everyone can check out the stats of the short url. They are not kept private.

google url shortener

ow.ly (Hootsuite)

Hootsuite’s built in URL shortener ow.ly is great if you are already using Hootsuite Social Media Tools.
It’s fully intregrated with system and very powerful for tracking stuff.

t.co (Twitter)

Twitter also has it’s own built-in shortener. Links shared on Twitter.com will automatically be shortened to a http://t.co link
Cool fact : t.co is one of the top 100 sites in the world

Complete List Url Shorteners

You also want to check out this Complete List url shorteners –> http://bit.do/list-of-url-shorteners.php
You will see a lot of weird url shorteners in this list 🙂


My Url Shortener Tips

Cool trick

Ever wanted to find out where short links will take you without having to visit them first ?
There are also services to expand a short url back into the original url.
The one i tend to use is longurl.org

WordPress plugin Pretty Link

If you are a blogger using wordpress , there is an awesome plugin called Pretty Link.
It’s kinda your own branded url shortener you can use. Just like the other shorteners, you can replace a long url and make your own short url.

how url shorteners work

As you can see in the image, very simple to use.

Just put the long url in , and choose a short url.
Whenever someone types in thimopro.com/LST , they will be sent to the long url www.leadsystemtools.com
ok, not a really long url in this case :), but you get the picture.

I use this plugin to track everything. If someone clicks my signature link in my newsletter, that click will show up in my tracking results.

best url shorteners

So if you have your own hosted wordpress blog, be sure to add this plugin.


And last but not least, my favorite url shortener

As far as url shorteners are great for their basic needs, getting a short website link,
i stumbled upon my absolute favorite just two weeks ago.


Not only do i get a sweet short url that masks my long link, and i get to track the number of hits,
it also let’s me attach a call-to-action to every link i share.

For every article i want to share on Facebook or Twitter, i copy the article link in my snip.ly account
and share the snip.ly link instead.

Click here to see it in action with an Entrepreneur.com article i shared.

shrink url

short link

Click here to see it in action with an Entrepreneur.com article i shared.


Was this article about url shorteners helpful ? Did you like my extra tips ?
Please share or comment below if you got value out of this article.

Thimo Pro

Online Marketing , Brand Building & Leadgeneration Strategist for Online Business Owners

Helping Online Entrepreneurs Just Like You Build A Profitable Home Based Business By Leveraging Online Marketing Tools


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P.P.S. You can Stop Struggling Today. Check out the one simple system that I use to generate 10 to 15 leads a day for my business. (Unless You Already Have Too Many Leads) Click Here To Learn More

Readers Comments (4)

  1. I use Google URL Shortener. It comes really handy and it’s always bookmarked in my browser. I used Hootsuite in the past but not anymore.
    Thanks for sharing! 🙂

  2. I use Buffer and Hootsuite! To my mind, they are one of the best url shortener services! Pretty and easy to use!

  3. Great list.

    Pretty link is essential for us. In addition to being able to shorten links, it also allows us to put placeholders links out there and change the url later.

    One example of this is with our podcast focused on entrepreneurs and small businesses. We typically create e-mails and other links well ahead of when we actually create pages for the podcasts, so we can just use a url like http://serialstartups.co/show21, and later add in what page that should direct to.

    We can also then track how many people use that link, which is useful from various marketing and traffic generation perspectives.

  4. I am a big fan of Bit.ly. I love using it to track my clicks on various links. I love it so much, that we added it to our list of top tool http://dscience.co/13-tools-we-love-that-will-make-your-life-easier/

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